Linda Pophal
Linda Pophal, owner/CEO of Strategic Communications, LLC, is a marketing and communication strategist with 20+ years experience. Pophal has managed all aspects of corporate and marketing communication including employee communication, public relations, advertising, market research and brand management.
As a practitioner, Pophal has developed and implemented communication plans for internal and external audiences, generating measurable results based on client goals.
As a trainer and university instructor, Pophal has developed and delivered training programs for national and local audiences on all aspects of communication management and employee relations.
Pophal is a prolific writer of business management and marketing articles for both general and trade publications and is the author of several books, including The Essentials of Corporate Communications and PR (Harvard Business School Press, 2006) and Marketing With the End In Mind (IABC, 2005). She is the co-author of Writing a Convincing Business Plan, 3rd ed. (Barron’s Educational Series, 2001).
Latest Articles
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Speedreading Tips and Tricks
When faced with a pile of books, articles, memos and reports to read, a few simple speedreading tips can help.
Jun 13, 2010
- Linda Pophal
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Focus on the New Father
Biological processes aside, the responsibility, love and nurturing involved in parenting are not solely a woman's responsibility.
Jun 13, 2010
- Linda Pophal
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Super Foods to Improve Health and Increase Energy
Every day thousands of people go home from work with nagging headaches, tense muscles, back problems and other physical symptoms. Food can help.
Jun 13, 2010
- Linda Pophal
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Meeting the Press: Effective Media Relations
Opportunities to gain exposure through media coverage - whether broadcast, print or online - can provide a real boost for businesspeople and entrepreneurs.
Jun 5, 2010
- Linda Pophal
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How to Avoid Miscommunication
Miscommunication occurs frequently in both business and personal settings. By following a few simple guidelines, anyone can learn to improve communication.
Jun 5, 2010
- Linda Pophal
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Overcoming Motivational Fallacies
When it comes to motivating employees managers - and even HR professionals - fall prey to certain commonly held beliefs. How to avoid them.
Jun 5, 2010
- Linda Pophal
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Virtual Companies - Telecommuting Works for Many Businesses
In today's environment of affordable, accessible technology it's easy for companies to operate virtually. Telecommuting can be efficient and effective.
May 31, 2010
- Linda Pophal
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Heed These Warning Signs Before Taking on New Clients
Experienced entrepreneurs have stories to tell about red flags they should have been alert to when taking on new clients. Here are some warning signs.
May 31, 2010
- Linda Pophal
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Job Hunting During Tough Times
Even in tough times job seekers can find great jobs if they follow some simple guidelines. Learn some simple steps for a job search that generates results.
May 30, 2010
- Linda Pophal
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Key Considerations for Yellow Page Advertising
Yellow page advertising can be a great way to promote products and services to people who are in the market to buy. Here's how.
May 30, 2010
- Linda Pophal
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